Simple monthly pricing
Website Design & Marketing For Trades Businesses
From a done-for-you website to ongoing SEO and ad management, here's everything we offer and how it fits together as your business grows.
$0 down
No contracts, cancel anytime
Buyout clause, you can own it outright
A CRM included with every plan
Website
For businesses that grow mostly by referral
$225
/mo
A professional site that makes a strong first impression when someone looks you up after a referral. We build it, host it, and keep it updated.
Solid Ground CRM included
Custom website built from scratch
Hosting and unlimited edits
Buyout clause: take your site elsewhere anytime
No contracts, cancel anytime
New page every month
Google Business Profile posts
SEO fixes and rank tracking
Monthly report of calls and form fills
Founding Client Pricing
Website + SEO
For trades businesses that want the phone to ring
$397
/mo
Founding-client rate, locked in for as long as you stay
Everything in the Website plan, plus the monthly work it takes to rank. We add real pages, keep your Google Business Profile active, and show you the calls and form fills it brings in.
Solid Ground CRM included
Site, hosting and unlimited edits
One new service or town page every month, plus project pages from the job photos you send us
Google Business Profile setup and monthly posts
Monthly SEO fixes and technical checks
Rank tracking for your main services, plus every search you show up for on Google
No contracts, buyout clause included
Coming soon: Founding clients get our GroundSnap app included as soon as it launches.
Growth
For multi-town businesses and competitive trades like roofing and HVAC
from
$797
/mo
Everything in Website + SEO, with more pages, more towns and link building each month so you can outrank established competitors.
Everything in Website + SEO
2 to 3 new pages a month: case studies, service pages and town pages backed by real jobs
Expansion into more towns and service areas
Whitehat link outreach to earn quality backlinks
Rank tracking across every town and service area you target
Monthly competitor and backlink report
Why SEO is part of our main plan
We used to sell sites without SEO, but in the end nobody was happy. A site that isn't bringing in calls is a lot to pay for, so now the work that gets you found comes standard.
Website + SEO
What we do for you every month
Your site doesn't sit still after launch. Text or email us photos from your jobs and we turn them into project pages, on top of the rest of the monthly work.
A new page every month
A real service or town page written to rank, plus project pages from your job photos.
Google Business Profile
We set it up right and keep it active with monthly posts.
SEO fixes and technical checks
We catch broken links, slow pages and ranking problems early.
Rankings, calls and form fills
A monthly report showing where you rank and the leads your site brought in.
Included in every plan
A real CRM comes with every website
Solid Ground CRM lives right in your website's dashboard. Every lead lands in one place, follow-up emails go out on their own, and happy customers get asked for a Google review. Standalone review tools run anywhere from $75 to $400 a month, and this comes with every plan.
Every lead in one place
Form leads land in one list with an instant email alert. Add phone calls and referrals by hand.
Follow-up emails that send themselves
Emails go to new leads you haven't reached yet and to customers with an open estimate, and they stop once you've connected.
Review requests after every job
Mark a job Completed and your customer gets a Google review request the next morning, with one reminder.
A simple pipeline and monthly report
Drag leads from New to Completed, and see what your site brought in each month.
Add-ons & other services
Add more when you're ready
Layer these onto your plan as your business grows.
CRM Plus
Ask about CRM Plus
When you need more than email, CRM Plus adds missed-call text-back, two-way texting, a booking calendar customers can schedule from, review requests by text, Google and Facebook messages in one inbox, and custom automations set up around how your business runs.
Ad Management
Google & social ads, starting at $500/mo + ad spend
We build, run, and continually optimize paid campaigns so your budget turns into booked jobs, not wasted clicks.
Site Care
$100/mo for a site you already have
Managed hosting, uptime and security monitoring, core, theme and plugin updates, and regular backups.
Compare your options
DIY, Agency, Freelancer, Or A Subscription?
Every option gets you a website. They don't all keep working for you after it launches.
DIY Builder
Traditional Agency
Solid Ground (Us)
Upfront cost
$0 to start, then $17 to $99/mo in tool fees
$3,000 to $8,000+
$0 down
Ongoing cost
Monthly tool fee, plus your own time
Often $50 to $200+/mo for hosting, maintenance & licenses
From $225/mo, hosting and edits included
Revisions after launch
You do them yourself
Billed hourly as a new project
Unlimited, included
If something breaks
You troubleshoot it
Covered if you're on their maintenance plan, extra if not
We fix it, included
If you want to leave
Export what you can, redo the design elsewhere
You keep the site, you're on your own from there
Buyout clause, you own it outright
Want the longer version? Read why we sell websites as a subscription, not a purchase.
Not sure which plan fits?
Tell us about your business and we'll recommend the right starting point.